Recruitment Accordion Brochure

The Culture Project brought me onto their Media/Marketing team specifically to help create a cohesive brand, along with sub-brands for particular departments that have a range of demographics. One of our departments they asked me to create a sub-brand for is the Recruitment department. We need 25+ missionaries every year, and we specifically recruit from the college campus. I collaborated with the Chief Creative Director to create a sub-brand specifically for the recruitment department targeting college aged students.

One of the main questions the recruitment team gets is “so what exactly does a CP missionary do?”

Our goal with the Recruitment Accordion Brochure is to communicate what our mission is, the work our missionaries do, CP’s main pillars, and how they can join our mission. This stepped accordion brochure is in production currently.

Role: Graphic Designer